Monday, January 21, 2008

Deepika Padukone's brand valuation bracketed with top actresses

- Bollywood debutant star Deepika Padukone, brand ambassador for Parachute hair oil, unveiled the Parachute Massager at Taj President, Mumbai, Tuesday, November 13, afternoon.

Deepika looked presentable but understated in a belted brown skinny denims with white classic shirt, high heeled pumps and large silver hoops.

Following the success of Om Shanti Om (OSO), Deepika is being increasingly sought by the consumer industry to promote their products.

The Bangalore based model, who was recently in the capital to launch a designer clothing store, now commands a brand valuation of over Rs 80 lakh post-OSO. She was earlier paid Rs 15-20 lakh for every advertisement, reports the Economic Times.
"Her brand valuation is now in the bracket of top actresses. If not the same, her valuation is close to top actresses in the industry," says Pooja Dadlani, VP of Bling Entertainment, celebrity management agency for Deepika Padukone.

Deepika's big ticket endorsements include Liril, Close-Up, Levi's Strauss Signature, Limca, Maybelline and Kingfisher Airlines.

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