Monday, January 21, 2008

Deepika Padukone continues to be Levi Strauss’ brand ambassador

On Tuesday afternoon, Levi Strauss (India) Pvt. Ltd. at Taj Hotel in Colaba announced that Deepika Padukone will continue to be its national brand ambassador for their brand Levi Strauss Signature. The gal with superhit ‘Om Shanti Om’ in her kitty, seems to fit perfectly to their brand image. The brand also announced their new ‘Dart-to-Win‘ contest that would provide an exciting once in a life time opportunity for fans of Deepika to meet her in person.

“Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal – attributes that resonate with our brand values and positioning.” said ATP Ramani, Business Head, Levi Strauss Signature.

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